AS Roma and iX.co engaged in a multi-year deal to create immersive experiences that resonate with the club’s growing global fan base.
Roma’s relaunch of their flagship website was designed and developed on iX.co's proprietary COREBINE platform. Prior to launch, in a first for a professional sports team, iX.co helped Roma use Reddit, the social network news site and independent fan forum, to directly involve supporters in the development of the club’s new, official website.
The newly relaunched website, created in English, Italian, and Indonesian, with Arabic rolled out in the months to follow, features a refreshed and intuitive visual system, an increased focus on in-match player and team statistics, and enhanced video capabilities. Additionally, this new site features incremental commercial opportunities including increased sponsorship capabilities and branded content, a relaunched ticketing system, and a more integrated social media hub.
The launch of the site came at a very exciting time for both Roma and Serie A, as the club was coming off an appearance in the Champions League semi-finals and Serie A signed a deal with ESPN to broadcast league matches for several years.
Among other engagements with the club included a multi-day strategic workshop with key business (digital and content) stakeholders. The primary objectives of the workshop were to outline the digital vision for the club over the next one to three years and marry that up to the team’s commercial objectives, review extensive social media and website audit data, and engage in a series of ideation brainstorms. The output of the sessions included a series of strategic recommendations and a roadmap for future products and technologies, including the redesign and launch of its flagship website.
Another collaboration for AS Roma and iX.co was the launch of the club’s first Arabic and Indonesian-language websites. To determine these next two official websites, Roma again turned to their supporters on social media and polled them; 84% of the voters requested Arabic. Roma’s expanding popularity in the Middle East and North Africa is supported by social media metrics; since launching an Arabic-language Facebook page, Egypt has overtaken Italy for top follower count (2.6 million).
Additionally, iX.co launched an adaptive website dedicated to the new stadium grounds, Stadio della Roma. The website, built on the iX.co COREBINE content platform, features the same card-based content feed and tagging system as the primary AS Roma site, in addition, to complete photo and video galleries, timeline, and overall project FAQ. AS Roma recently won an Interactive Media Award with Best in Class Distinction.