Activision Blizzard Web Platform Infrastructure

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The Problem 

Activision Blizzard is arguably one of the world’s most successful video game companies. The organization owns a suite of the top entertainment franchises, including the epic video games Overwatch ®, World of Warcraft®, Candy Crush®, and Heroes of the Storm®. Since Activision Blizzard games are beloved by fans around the world, the company has created global esports leagues that enable gamers to play popular video games competitively.

Recently, Activision Blizzard reached out to iX.co to build the Overwatch League and Call of Duty League sites. iX.co was asked to migrate the Overwatch league sites from an outdated platform to a new modern Content Management System CMS (content management system). In short, this project aimed to upgrade the Overwatch ® and Call of Duty ® league sites to improve the publishing experience for the editors of these sites.

Activities

We created a new proprietary platform that integrated with Activision Blizzard’s existing enterprise CMS and other website technologies to develop a modern and efficient site infrastructure. Within eight months, we were able to completely upgrade the Overwatch league website and 20 Overwatch League team sites. Also, we built the Call of Duty League website and 12 Call of Duty team sites in less than four months.

Content Launched Successfully behind the Great Chinese Firewall 

Chinese government Internet policies are particularly stringent—all cyber content is monitored carefully by China’s Communist party, and recently the government’s guidelines have become even stricter. The communist party’s new technology censors content aggressively, so we worked hard to ensure that the content on the Activision Blizzard sites met Chinese guidelines from a content and security perspective. We are happy to report that for the first time we were able to successfully launch four of our league team sites behind the Chinese firewall.

Results

As of February 2020, the new Call of Duty League website has gained a significant number of unique users since the project relaunched in October 2019. Additionally, the publishing experience and workflow for the Overwatch and Call of Duty sites improved dramatically. We also improved efficiencies of scale by creating a platform that enhances the reusability of crucial UI components like match cards and hero banners, allowing sites to be updated quicker.