FILLING THE CONTENT VOID
For the first time in nearly two decades, the sports world has gone dark. From NBA games to the 2020 Olympics, every major sporting event is currently on pause.
The suspension of live sports has left broadcasters and teams scrambling to fill hundreds of hours of programming online and on air.
Now that live sports are suspended, people need engaging content now more than ever. Right now, many sports fans are bored at home, yearning for sports entertainment. Similarly, athletes need an outlet to stay connected to fans during downtime, so why not collaborate with athletes, coaches and sports stars to create epic content.
In this white paper you will find a guide to generating unique content for your fans while live spots are on pause. We’ve compiled this playbook on how to create winning content while fans maintain social distancing and spend more time online.