Skip to content


Newly Created Positions Bolster Growing Organization

NEW YORK, NY – November 10, 2020 –​, a trusted partner for many of the top global brands in the sports, media, entertainment and active lifestyle industries including PGA TOUR, Verizon, Activision Blizzard and NASCAR, recently announced the hiring of two senior-level executives. These new hires are both in newly created roles within the growing organization. Since launched in May 2019, its vision has been to connect brands and sports rights holders to global audiences, helping them grow their fans by leveraging the emotional connection great content experiences deliver. These new hires will accelerate the achievement of this strategic vision.

William Sapp joins as VP, Product Sales. Most recently at Mastercard, he brings extensive experience in enterprise software sales and management to the organization. Prior to Mastercard, Sapp had spent years working in various capacities at leading technology companies including Stellent, FatWire (both now Oracle), Day Software (now Adobe) and Sitecore.

Sapp, a proponent of client-centered consultative sales, and his teams have consistently driven year over year success by understanding client’s goals, timelines and measurements for success and enabling them to realize value more quickly from platform-accelerated solutions. In addition to the successful partner channels he’s built, he’s also established annual Partner and User conferences, local user partner groups, served as a speaker on document and content management at multiple events, and as a consultant on the industry.

Leveraging his vast expertise and networks, Sapp is responsible for building upon the successes of’s existing digital experience and audience engagement products, introducing new offerings, and growing robust partner channels. He and his team will be rolling out their first new product early next month. Sapp will report to David Nugent,’s Chief Commercial Officer.

“We are thrilled to have Bill on board,” said Nugent. “His extensive expertise, relationships, thought leadership and track record of success will help position us well as we look to grow and expand our product offering. We look forward to great things coming out of his team, starting with a launch next month.”

Mike Brady comes to as Director, Strategic Alliances. Brady has over 25 years of professional services and product development experiences, having served in leadership roles at two of the largest software development companies (Lotus and IBM), top digital agencies (Code & Theory, Schematic, and Mangrove) and one of the fastest growing SaaS companies (Piano).

He’s had a strong focus on the media and entertainment industries throughout his career, counting the likes of Conde Nast, The Atlantic, The Washington Times, The Daily Beast and the BBC, among others, as clients.

In this newly created role, Brady will be responsible for developing, leading and managing the firm’s key strategic partnership program and will be instrumental to the success of its corporate alliance strategy. Brady will report into T.J. Iaciofano,’s Head of Strategy, Innovation and Consulting.

“We’re excited Mike joined our team,” said Iaciofano. “His background in technology and his successes in building and managing partnerships will help us immensely as we look to develop our strategic alliance program.” now has 350 employees across its 9 global offices and is actively hiring for roles across all departments.

ABOUT is an award winning digital solutions provider focused specifically on the design, development, delivery and operational support of content-driven digital experiences for companies in the sports, media, entertainment, gaming and active lifestyle industries. Headquartered in New York City and with 9 offices across North America and Europe,’s expertise includes digital strategy, user journey/user experience design, consumer-facing technology (including websites, mobile apps, connected TV’s, augmented reality artificial intelligence, and other emerging technologies), and backend technology platforms focused on content delivery. is proud of the impact it has helped create for elite organizations like the PGA TOUR, Verizon, NASCAR, FOX, Chelsea FC, AS Roma, Comedy Central, the International Ski Federation and the International Basketball Federation, among countless others.





Joanna Solowey